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Being an Independent Artist can be challenging.Who do you go to for advice? What tactics would best serve the challenges that you're facing today? Do you wish you had a team of experts standing by to offer guidance when you need it? Wouldn't it be cool to be able to pull into a pit stop where you could get a tune up for your business? Now you can. Working Artists Network and Self Employed Creative Professionals have gathered togther a team Preferred Providers who have the business expertise to move your business forward throughout the year. This special five-hour workshop will include Understanding How People Buy to Help you Create a Marketing Plan That will get you the business you need to sustain your art-making. Then learn tools and techniques for: Marketing, PR, and Sales PLUS an additional workshop on business contracts for independent artists and creatives. At the end of the day, you take away a personalized action plan that you've created with the help of our experts to guide you through the next stages in your business. There's even a tracking device for you to use to see what's working best for you. Ready to Register? Click Here Check out these details:We'll kick off the day by introducing the Action Plan idea and workbook and how to make this powerful tool work for you. You'll learn easy-to-use tactics that make planning a natural part of your day so you can be sure that you're moving forward PLUS you'll set specific goals for the coming quarter and use your own Action Plan workbook to track your progress as you go.
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The Three Journeys of Marketing:Why clients don't buy, why smart marketing tactics fail, and how to reverse that. |
You have probably heard potential clients say: "I'm really interested, but not right now..." And you've probably gathered many marketing tips and strategies that seem to work... and then they don't deliver the goods. What's really going on? Is there a larger context and a deeper purpose behind marketing that's being missed? Actually, in most cases there is. This workshop is meant to finally help make all of the marketing and sales you've learned finally work. Mark is the founder of Heart of Business, and the author of five books and programs. He has worked with hundreds of entrepreneurs and small business owners, and thousands of people follow his teachings which he publishes every Wednesday. His clients have a habit of surpassing their goals by double or triple, without compromising their values or their heart. He is has been named a Master Sufi spiritual teacher in his lineage, and brings an active connection with the Divine to his work. His hope is to see your business thrive so that it can support you and your family, while contributing to the community around you. For more information, check out his free workbook: http://www.heartofbusiness.com/thecore |
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Marketing Message and |
The fun continues with Creative Career Consultant extraordinaire Vicki Lind who will guide participants through their marketing message and developing a marketing plan that is individualized and easy to follow through and track. Vicki Lind, MS, NCC is a creative career counselor who works with three groups of kindred spirits: creative people, people who want to make a difference, and procrastinators. She is drawn to creative people because she, herself, is a creative divergent thinker (and a little bit quirky). Vicki imaginatively pulls together resources to meet the idiosyncratic needs of each client. Her own creative venues include painting and gardening. Vicki also feels kinship with people who want their employment to reflect their ideals of helping individuals, the community, and the environment. She draws from her long professional history in education and mental health. Her adult roots are deep in Portland’s east side communities. Vicki is a fixture in the self-employed creative community and has quite a devoted following. Ask around at the next SECP monthly event and you're sure to get glowing comments all around. |
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PR for Creative Consultants |
Next up is public relations expert Macy Guppy of GoodWorks PR. Macy will introduce some simple ways the creative consultant can create awareness around their services. With more than 20 years' experience as a public relations leader, writer, strategic planner, researcher and media expert, Macy makes GOOD work for her clients. She uses her diverse toolbox of experience and strategies to help businesses and nonprofits grow toward a sustainable future. Macy feels fortunate to offer her public relations acumen to her values-based clients. Her experience includes strategic planning, research, writing, editing, branding, fundraising, media relations and event planning for healthcare, nonprofit and sustainable organizations and businesses. In the Portland area, Macy has directed communications and marketing for non-profit organizations such as the American Heart Association, Washington County Historical Society & Museum and Goodwill Industries. She helps upstream companies such as Rose City Mortgage Specialists publicize and market their services and commitment to social responsibility. Accredited by the Public Relations Society of America, she served as president of the Portland Metro chapter in 2002. Macy is a self-employed creative herself, so she knows that how many balls you've got in the air and she's knows how to make PR fit into a very hectic work schedule. |
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The Un-Mystery of Sales |
The natural next step in your business Action Plan is the sales process. This is where most creatives fall flat! Sales and marketing expert Bob Sterry will take you by the hand and walk you through the process so you get it right - every time. Bob is a sales and marketing professional with worldwide experience in the sales and marketing of a broad spectrum of products and services. He has a successful track record in domestic and international sales. Since 1995 Bob has been applying these skills and experience to the marketing of art, performing art, and creative services. A sale is not a mysterious phenomenon. It's not about winning or losing. It is a fair exchange of perceived values that are mutually agreed upon. It is very commonplace in everyday life. Make sales follows the same process from a simple inquiry through to delivery of the work. Bob will teach you the simple process. |
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Business Contracts for |
Many creative service providers are unaware of how to protect their business and copyright interests. Learn the basic steps that will enable you to avoid conflicts with clients by creating a clear contract describing each party’s rights and responsibilities, including the proper use of your creative output. Peter Vaughan Shaver is a Portland-based arts & entertainment attorney. His primary areas of expertise include intellectual property and general business law with an emphasis on copyrights, trademarks, licensing, music and art law, computer and Internet law, real estate and non-profit organizations. Attorney Shaver works extensively with artists and creative professionals of all types and regularly presents educational lectures and workshops at local colleges and arts-related organizations, including, Portland State University, The Society of Children's Book Writers & Illustrators, the Oregon College of Arts and Crafts, Marylhurst University, The Art Institute of Portland, the Graphic Artists' Guild, the 100th Monkey Studio, and the Women's Art Caucus. |
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Date: May 23, 2008 Time: 9 am to 2:30 pm Place: The Oregon Stamp Society Building, 4828 NE 33rd Avenue, Portland, OR 97211 Take Away: Each participant will take away a customized Action Plan workbook with the tactics to use and track for the coming quarter - as well as - personal relationships with the experts should they need more individual attention. Fee: Space is limited so register before April 30 and get the early bird discount, saving you more than $25! The Early Bird fee is $74. Registrations after May 15 are $99. Working Artists Network members attend provider workshops for free. Learn about becoming a member here. Register now for the early bird discount of $25. You pay only $74.EARLY BIRD REGISTRATION - $74 |
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