Working Artists LLC [503.445.1268] a Fusion of the Arts, Social Entrepreneurialism and Community Activism

Creating Content Buckets

content written and compiled by Adrienne Fritze

How to Use This Resource | Social Networks Dissected | Content Buckets | Story Telling | Advertising

DOWNLOADABLE WORKSHEETS
These worksheets contain MORE information than is outlined on the page below.

To save either document on your harddrive, right-click on either the WORD document image, or the PDF document image. Choose "save link as" or "save target as" and save the file to your desktop or My Documents folder. The WORD document is editable in Word 2003 or later.

WORD format			PDF format

If you have difficulty downloading either worksheet, e-mail wag@workingartistsonline.com and request that one be e-mailed directly to you. PLease specify if you want a WORD or a PDF document.

Content Buckets and the Information They Contain

Create a text file that contains the following buckets of information that is used on almost any social networking site you join. Create a master file containing the types of information below, and then just copy and paste in to any of the social network profiles you create.

Headline [that describes you and your art form]

Brainstorm a few headlines. Think about each of the social networking sites you want to promote yourself/work and POS on, and write headlines that would appeal to the folks on that particular service, while maintaining your personality in each.

About Me

This is the bit where you really want to be revealing about who you are as an artist, and what your current body of work represents. Don’t be long winded – unless you’re an amazing writer. Best to get right to the heart of what people ant to really know – what motivates you, why you do what you do as an artist.

I'd Like to Meet

Don’t be shy about asking for collectors, admirers, like-minded artists in corss genres to collaborate with, etc. Again, be frank, open and honest – without being desperate.

Interests

Bring this back to your work rather than subjects that may not relate to your work. Think about the things that inform you, your artistry, your innovations and creativity.

Music

Do you get inspired by music? Great! Write about it, include your favorites. Your fans want to know about the things that influence you, guide you, keep you on your path as an artist. The same goes for Movies: Television: Books:

Heroes

Artistic influencers? Social leaders? Your ancestors? Parents? Again, think about the folks who bring meaning to your work.

Exhibit / Professional Experience

This includes both resume types of information AND exhibition experience.

Blogging / Posting

Create an Editorial Calendar telling an ongoing story leading up to Open Studios. If you were to publish stories weekly on Saturdays, beginning next week, your calendar dates would look like this:

DATE             TOPIC TO WRITE ABOUT
   Aug 2

          9


         16

         23

         30

    Sep 6

         13

         20

         27

    Oct 4

         11

         18

Images

Prepare images for posting on the web. Create several different sizes of your artwork, and headshot – a thumbnail, small and medium sized images. Thumbnail sizes vary from network to network, but in general if you have a 150 pixel by 150 pixel image you’ll be able to post on most networks. Keep your small images to no larger than a 350 pixel width, and medium image to no more than a 700 pixel width.

Write CAPTIONS for every image in a CAPTIONS file. Name your image files in a manner that matches your captions so it will be quick to match them when you are posting to the web.

CREATE AN “ONLINE PROMOTIONS” FOLDER

On your desktop, include all these prepared pieces of information in a folder. Give the folder a name that will be meaningful to you, like ONLINE PROMOTIONS. Save all your editorial work as unformatted TEXT files.