CURRENT CLASSES: Legal Workshop for Artists | Sales and Marketing Workshop for Artists
IMPORTANT RESOURCES
Working Artists Network | Self Employed Creative Professionals | Calls For Art
Studios | Gallery Program | Commercial Curation
COMING IN 2008
The Guerilla Exhibitor | GX II
Legal Workshop
For Artists |
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Sales and Marketing
Workshop for Artists |
DATE/TIME
Saturday, March 29th
11:00 a.m. to 3:00 p.m.
COST
$70 / participant [non GX grad]
$50 / Guerilla Exhibitor grad
REGISTER
Non GX Grad
($70/person) |
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REGISTER
GX Grad
($50/person) |
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Full Details Below [Click Here] |
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DATE/TIME
Saturday, May 3rd
10:00 a.m. to 5:00 p.m.
COST
$115 / participant [non GX grad]
$95 / Guerilla Exhibitor grad
REGISTER
Non GX Grad
($115/person) |
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REGISTER
GX Grad
($95/person) |
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Full Details Below [Click Here] |
The goal of Working Artists' NEW Membership Program is to support artists—those emerging as well as established—in designing a life that works for them in ways that matter. By combining our efforts with strategic partners throughout Oregon, Washington and the US, we are finding extraordinary deals and programs for our paid membership.
Some of what you'll receive by joining the Working Artists Network —
- access to healthcare programs and insurance (this is an ongoing effort to secure affordable healthcare insurance for artists in Oregon);
- $95 off The Guerilla Exhibitor, our business course designed with the needs and learning styles of artists and creative professionals in mind;
- discounts of 50-70% off office supplies and furniture;
- 15% off business and self-help books for artists, designers, photographers, writers, and film and performing artists;
- discounts on car rentals, art supplies and more;
- deals on professional business services offered by pros who understand how best to work with creatives (legal, accounting, PR, marketing, sales, financial planning, and more);
- access to business loans from $500 to $50,000 for higher risk businesses like yours, and so much more
LEARN MORE ABOUT THE BENEFITS OF WAN
In order to help artists understand the scope of the membership program, and to help us to continue to evolve WAN in a way that makes a difference for you, we're offering these free Introductions:
If you are interested, send us an e-mail telling us which date works best for you. Our e-mail address is wan@workingartistsonline.com. Or call us at 503.445.1268
And visit the section on this website at http://www.workingartistsonline.com/wan_A_letter.html
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Click Here for CALLS FOR ART (Local, Nationwide and International)
The Guerilla Exhibitor™ offerings
GX II | Legal Workshop for Artists | Sales and Marketing Workshop for Artists
The Guerilla Exhibitor course | Guerilla Exhibitor Insights newsletter | GX Bookstore
- Legal Workshop for Artists [Sat. Mar 29th - 11:00-3:00 p.m.]
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Course Segment Leader:
Peter V. Shaver
Esq. / Sound Advice, LLC |
Copyrights and contracts are a fact of life in the art business. Understanding federal copyright laws is critical as copyrights are implicated in nearly every contractual agreement that a creative professional will encounter in their business dealings. This unit is geared to provide participants with a firm basis for understanding and protecting the rights to their creative work. The focus will be on building co-operative relationships with other contracting parties while avoiding common dangers in business relationships.
The goal of this segment will be to demystify the legal aspects of copyrights and contracts, translating “Legalese” into Plain English, while empowering participants to not shy away from uncomfortable negotiations. We will also discuss simple and powerful hints for negotiating contracts and general guidelines for being more professional and empowered in business relationships.
We will first review the basics of copyrights in order to provide a basis for participants to build a contract of their own. We will also review contracts from the ground up, incorporating the most basic elements of all legal agreements into your contract. In conjunction with this exercise, participants will also develop a checklist of common items that can be used in reviewing contracts for problem areas and providing suggestions for equalizing terms.
LOCATION:
TBA
DATE/TIME:
Saturday, March 29th- 11:00 a.m. to 3:00 p.m.
COST:
$70 / participant [non GX Grad]
$50 / Guerilla Exhibitor Grad
REGISTER
Non GX Grad
($70/person) |
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REGISTER
GX Grad
($50/person) |
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If you would like to book your place or need more information about the this workshop or “The Guerilla Exhibitor” call Adrienne Fritze at (503)-445-1268 or email gx@workingartistsonline.com
- Sales and Marketing Workshop for Artists [Sat. May 3rd- 10:00-5:00 p.m.]
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Course Segment Leader:
Bob Sterry
Principal - Millenium Associates |
Part of Working Artists LLC successful “Guerilla Exhibitor” course for artists determined to succeed not only artistically but financially, is a four hour interactive workshop on how to understand the role of sales and marketing in an artists business plan. The demand for this workshop has grown, and Working Artists LLC is now opening this segment of the course up to all comers, as well as the folks already participating in the course.
Many artists find the idea of an organized sales & marketing plan either fraught with mystery or simply too much work or both. This workshop aims to help dispel these assumptions and give attendees simple tools and ideas they can use to make their promotional efforts more effective. Workshop leader Bob Sterry uses a lighthearted approach and thirty years of sales and marketing experience to make this workshop immediately useful and fun to attend. This workshop is an upbeat guide to the “so called mysteries” of sales and marketing, including:-
- The sales process, why is it important and when does no really mean no?
- What is a marketing plan, and why is that important?
- What things really work?
- How can I keep all of this stuff straight and useful?
LOCATION:
TBD
DATE/TIME:
Saturday, May 3rd - 10:00 a.m. to 5:00 p.m.
COST:
$115 / participant [non GX Grad]
$95 / Guerilla Exhibitor Grad
REGISTER
Non GX Grad
($115/person) |
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REGISTER
GX Grad
($95/person) |
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If you would like to book your place or need more information about the this workshop or “The Guerilla Exhibitor” call Adrienne Fritze at (503)-445-1268 or email gx@workingartistsonline.com
- GX II - Stake 2008: a Year of Training and Support [June 14 and 15, 2008]
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Course Leader:
Adrienne Fritze
Founder – Working Artists LLC |
This course is designed as a follow-up support and extended professional development course for graduates of The Guerilla Exhibitor. This year-long program kicks off with two half-day business planning sessions (STAKE 2008 - see dates below), followed by monthly assignments, group meeting, business coaching in the group and indiviually via e-mail, and peer support throughout the course.
The areas of focus include:
- Sales and Marketing
- Event Planning and Management
- Business Management
Some of the topics include:
Sales and Marketing
- Identity Development
- Good Habits Continuous Market Data Collection
- Word of Mouth
- Good Habits Tracking Sales
- Website/Blog
- Online Promotions
- PR/Publicity
- Marketing without Advertising
- New Product/Service Development
- The Pitch
Event Planning and Management
- Event Planning Fundamentals
- Recruiting Teams
- The Power of Checklists, Team Rosters, and Timelines
- To Eat or Not to Eat Catering Essentials
- A Rose by Any Other Name Floral Arrangements
Business Management
- Cash Flow Fundamentals
- Death & Taxes
- Hiring Pros
- Quickbooks & Quicken
- Keep it Legal and Save Your Assets
- Raising Money: Why, When and How to do it
LOCATION:
STAKE 2008 (Business Planning Session) Working Artists Classroom | 2211 NW Front Avenue #303 C, Portland OR 97209
http://www.workingartistsonline.com/contact.html (for directions)
DATES/TIME
2-half day Business Planning sessions
Saturday & Sunday June 14 & 15, 2008
10:00 a.m. to 2:00 p.m. each day
Assignments will be e-mailed on the 1st of each month. Mid-month meetings will be determined by the group.
You must be a graduate of the Guerilla Exhibitor core course to take GXII. There will no exceptions.
COST:
$45 / month per participant [GX Grads ONLY]
Monthly
($65 pmt - payment due the 1st of every month) |
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Quarterly
($190 pmt - payment due the 1st of every quarter) |
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Full-Year
($700 pmt - paid
in full for 6/08 to 5/09) |
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If you would like to book your place or need more information about the this workshop or “The Guerilla Exhibitor” call Adrienne Fritze at (503)-445-1268 or email gx@workingartistsonline.com
This course is for the artist or creative professional who is ready to build the necessary business structures needed to have a successful solo career in their arts discipline.
Next Session begin with the weekend intensive on Saturday and Sunday, May 17 and 18, 2008. Following the intensive are 6 segment assignments, each worked on over a 2 to 3 week period, supported by a 2 hour work session to conclude previous assignments and kick-off new ones.
Although this course was initally designed for fine artists in more traditional disciplines (visual artists, writers, filmmakers, theatre folk, dance and movement, performance, art photographers and music), the people who have taken this course are in a wide variety of careers. In any given session you may find: fine artists, copywriters, commercial photographers, web developers, art representatives, private art collectors, gallery owners and landscape designers. If you think of yourself as an artist and your skill sets as your art form, this course is meant for you.
Course Dates |
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Full
Fee
$595 |
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Two
Payments
$305 ea.
(includes handling fee) |
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Three
Payments
$205 ea.
(includes handling fee) |
| May 17 & 18, 2008 |
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For more complete information on the 12-14 week course, visit http://www.workingartistsonline.com/gx/
If you have any quesitons or concerns, please write gx@workingartistsonline.com.
Professional development news for artists and creative workers committed to expanding their business know-how.
In the Bookstore you'll find books that Adrienne Fritze uses, or has used, in building her arts-based businesses. For her, they have provided invaluable insight, inspiration, encouragement and a success path to follow. Occasionally included is a book recommended from another source she respects. If you have questions about any of these, e-mail Adrienne at a@workingartistsonline.com
Adrienne has also added some "fun" stuff, such as art supplies and games she enjoys playing that are fun and have a little something to leave behind in understanding human systems a bit better. Adrienne's favorite is the Roller Coaster Tycoon series, but she's also a HUGE fan of the SimCity series... Your recommendations are welcome!!!
Working Artists LLC
- Working Artists Network
[WAN]
WAN was created to provide working artists with a couple of really important resources:
- Services that self employed fine artists need to function in the modern world of Capitalism (yes, we wrote the big bad "C" word!) - such as: health care insurance; event liability coverage; professional services — legal, accounting, tax and financial planning, marketing and sales assistance, PR and more; and
- Discounts on some of those services, as well as office and art supplies, office furniture, books, car rentals, and more.
In addition to these services and discounts, WAN also serves as a public policy advocate on local, state and national issues related to being a solopreneur in the arts or creative industries.
Our focus is empowerment through choice and clear understanding of those options, and our committment to you is that we will provide you with the most current information on the issues that matter to you and affect you the most.
Currently there is one community studio space, and two private studios / creative office spaces available. Click on Studios to learn more and apply for a space today.
- Gallery Program
The Working Artists Gallery [WAG] has shown the work of some of Portland's most exciting emerging artists and performers in Portland today, as well as the work of socially conscious artists from other parts of the country. Artists like: Chris Haberman, Jennifer Mercede, Troy McCray, Trevor Gray, Amerinda Alpern and Joroko. And cutting edge group exhibits such as Chance Meetings, Sarah and Justin Boss' Artist Auditions, and Trophy.
Check out WAG's Current Exhibit by visiting http://www.workingartistsonline.com/gallery.html
Starting in 2008, WAG is available for rent as an exhibition space for individuals or groups, and as a training tool for artists who want to learn the basics of curation, exhibit installation, lighting, promotions and event management. the space will be made available for these purposes 6 months out of the year.
To learn more about this new training program we're calling "Exhibit in a Box" for visual artists, send an e-mail to wag@workingartistsonline.com
- Commercial Curation
This is an exhibit and art collections program for businesses that see value in using the arts to communicate, explore and embody the essence and values of their organizations. Look for Calls for Art form this program as its existance becomes better known. To learn more click on Commercial Curation.
- Teaching Artists Catalog
Self Employed Creative Professionals [SECP]
Self-Employed Creative Professionals are the strategic planners, writers, photographers and designers who create advertising and marketing buzz, plan and design websites, and develop content and images for effective communications. Our members range from recent graduates to seasoned professionals who have built a successful business around the creative work they love.
SECP strives to be a hub for creative talent — a resource for both creative independents and the business community they serve. SECP has a three-part mission:
- To create a community for Portland’s self-employed creatives to share their expertise and save on essential business services and products;
- To foster collaborative relationships through which members can team up for projects and provide a fuller range of creative services;
- To promote SECP members’ services to the broader business community.
To learn more about SECP, visit the website at http://www.secppdx.com |
